Year
2025
Client
Martin Wheeler
Category
Web Design
Product Duration
2 Weeks
Martin approached Brands & Co to design and build a new website that better represented his work and creative approach. The existing site did not fully reflect the quality, craft or consistency of his portfolio and lacked clarity in how visitors explored his projects.
Key objectives included:
Creating a clean, minimal platform that let the work speak for itself
Improving how video and photography projects were presented
Ensuring fast loading speeds across a media-heavy website
Designing a site that felt personal, professional and future-proof
Our approach focused on restraint and intention. Rather than over-designing, we created a layout that supports visual storytelling, giving space and hierarchy to Martin’s work while keeping navigation clear and unobtrusive.
We carefully considered pacing, transitions and layout to reflect the cinematic nature of the content. The structure allows users to move seamlessly between projects, with minimal friction and clear pathways to learn more or get in touch.
Performance and responsiveness were key throughout, ensuring the experience remained smooth across devices despite the image and video-led nature of the site.
The final website delivers a refined portfolio experience that highlights Martin’s work across film and photography. Projects are presented in a clean, consistent format that allows imagery and video to take centre stage, supported by subtle design details that enhance rather than distract.
The site is fully responsive and optimised for performance, ensuring fast loading times and a seamless experience on desktop and mobile. The structure also allows for easy expansion as new projects are added, keeping the platform flexible and future-ready.
The new website provides Martin Wheeler with a strong digital presence that accurately reflects his creative capability and professionalism. It acts as a central portfolio, supporting conversations with clients and collaborators while presenting his work in a way that feels confident and considered.
As Martin continues to develop new projects and collaborations, the website offers a scalable foundation that can evolve alongside his work.
If you’re a creative looking to showcase your work through a carefully crafted website, we’d love to talk.
