Year
2025
Client
Soul Reformer Club
Category
Branding, Web Design
Product Duration
3 weeks
As a brand-new studio, Soul Reformer Club required a complete visual identity and digital presence that would set them apart while feeling calm, confident and premium. The website also needed to support membership sales and class bookings without friction, particularly important for a new studio building momentum from launch.
Key objectives included:
Creating a distinctive brand identity with longevity
Developing brand guidelines to ensure consistency across all touchpoints
Designing and building a website that reflected the studio’s ethos
Integrating studio management software to streamline memberships and bookings
Our approach began with brand strategy and visual identity, defining the tone, look and feel of Soul Reformer Club before moving into digital design. The brand was designed to feel modern and considered, balancing softness with strength to reflect both the physical practice and the community-led nature of the studio.
Once the brand foundations were established, we applied the identity across the website, ensuring a seamless transition from brand to digital. The website structure was designed to guide users clearly through the studio offering, class information and membership options, keeping the experience simple and intuitive.
Close collaboration ensured the brand vision translated consistently across every touchpoint.
Brands & Co delivered a complete brand system, including logo design, colour palette, typography and comprehensive brand guidelines. These guidelines give Soul Reformer Club a clear framework for maintaining consistency across marketing, digital and in-studio materials as the brand grows.
The website was designed and built to support both storytelling and functionality. We integrated Momence, allowing users to easily purchase memberships, manage bookings and interact with the studio through a familiar and trusted platform. This integration removed barriers to sign-up while reducing administrative overhead for the studio team.
The site is fully responsive, ensuring a smooth experience across desktop and mobile, and provides a strong digital foundation for launch and beyond.
The result is a cohesive brand and digital presence that supports Soul Reformer Club from launch through to growth. The brand feels confident and considered, while the website works hard behind the scenes to convert interest into memberships and bookings.
With clear brand guidelines and an integrated booking system in place, Soul Reformer Club is well positioned to scale its offering, build community and evolve its marketing without losing consistency or clarity.
If you’re launching a new studio or looking to align your brand and website with how your business actually operates, we’d love to talk.
