Year
2025
Client
Transcend With Laura
Category
Branding & Web Design
Product Duration
1 Week
Transcend With Laura required a refreshed brand identity and website that better communicated its purpose and positioning. The existing brand no longer reflected the direction of the business, and the website lacked clarity around services, structure and user journey.
Key objectives included:
Creating a refined brand identity aligned with Laura’s values and approach
Developing a calm, considered visual language that builds trust
Designing a website that clearly communicates services and offerings
Creating a flexible platform that can evolve as the business grows
Our approach began with brand foundations, defining the tone, personality and visual direction of Transcend With Laura before moving into digital design. The brand was developed to feel grounded and reassuring, balancing Lauras brand pillars with confidence to reflect both personal growth and professionalism.
Once the brand identity was established, we translated it seamlessly into the website design. Structure and content hierarchy were carefully considered to guide users through Laura’s story, services and philosophy in a clear and intuitive way.
Collaboration throughout ensured the final result felt authentic and personal, while remaining polished and purposeful.
Brands & Co delivered a complete rebrand, including logo design, colour palette, typography and brand guidelines to ensure consistency across all touchpoints. The new identity gives Transcend With Laura a strong, recognisable foundation as the business continues to grow.
The website was designed and built to support both storytelling and conversion. Clear page layouts, thoughtful spacing and calm visual cues help users navigate the site with ease, while fully responsive design ensures a seamless experience across desktop and mobile.
The result is a website that feels aligned, intentional and easy to manage, giving Laura a platform she can confidently build upon.
The rebrand and new website have given Transcend With Laura a clearer, more confident presence that reflects the depth and quality of the work on offer. The brand now feels cohesive across digital touchpoints, while the website supports meaningful engagement and enquiry.
With strong foundations in place, Transcend With Laura is well positioned to expand her services, content and community, supported by a brand and website designed to evolve alongside the business.
If you’re looking to realign your brand and website with where your business is heading, we’d love to talk.
